Stakeholder-led project management: Communication as information-seeking

The ‘six-whys’ of communication is discussed in a series of blogs. In this one, the focus is on communication as information-seeking.


Communication as information-seeking

In information-seeking, the ‘who,’ ‘what,’ and ‘how’ questions are critical. Who should we be speaking to about what, and most importantly, who has the authority and expertise to answer the questions. This demands an excellent understanding of the stakeholders’ sources of power and careful thought on how to categorize and group stakeholders for the consultation process.

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Purposeful Communication:

The PMI process assumes that the primary purpose of communications is to ensure the project provides relevant, accurate, timely, and consistent project information to all the appropriate project stakeholders. This is a good starting point, but there are other reasons for communicating with our stakeholders. For communication to become purposeful, it is important that these are understood if we are to have any chance of formulating the right communications strategy. Aside from the four communication questions—what, when, who, and how—to truly understand the purpose of communication, we must, of course, ask one further overarching question: Why?

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An engaged team is a motivated team

Provided by: Sharon Geeling

SSS-logoSharon has been a project manager for 15 years, primarily in the financial services sector.  She describes herself as a firm supporter of recognised good practice in her approach to project management.  “Give me a good set of tools and techniques then I will use them and make them work.  I like this approach, but sometimes it is difficult to make it work when we are engaging with resources over which we have little authority and for whom our project is often not their priority.”


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