Benefits come first

You’ve done it! I’ve done it!  It seems so natural.  You start the story at the beginning, and you then follow the narrative until you come to an end – and you find out who did it and why.

That’s fine for a novel, even if it is a little traditional for some modern authors, but it’s a terrible way to write a business case.  Choose a template for a business case, and there it is:

  • Statement of the problem
  • Analysis
  • Discussion of possible options
  • Recommendation
  • Details of your chosen option

It’s a novel!  And you are the detective, trying to find out what crime has been committed.  Wrong, wrong, wrong, wrong!

Continue reading “Benefits come first”